Go Straight to: What Are Overly Aggressive Affiliate Pages AD SCRIPT: Step into NATS A corporate communications piece produced by NATS Global Integration Group. FADE IN: Upbeat synth music. The camera pans across a glass-walled boardroom. Executives in...
Go Straight to: What are Doorway Pages? A blinding overhead light shifted, casting a harsh glow on the ceiling tiles. “Alright, Sylvan, we’re ready to begin,” a voice said nearby. “Just focus on your breathing. The anesthetist will take over now.” “Are you...
Go Straight to: What is Manipulative Keyword Targeting? On a November day, a bus traveled through winding mountain roads during the late afternoon in Eastern Europe. A group of American travelers sat among a handful of locals on board. They were getting restless. The...
Go Straight to: What is Keyword Stuffing? The Chattering Echo It started with a drink. A friend handed an unmarked can to him at a party. "Trust me, dude. It’s not on the market yet. It’s insane." The first sip was like silk. It sent a ripple through his veins. He was...
What You Need to Know About Google’s Indexing Reports and Crawl Efficiency I recently had someone come to me, a bit worried. Their Google Search Console (GSC) account reported a ton of "Not Indexed" URLs, and they were concerned about their website’s online visibility...
Behold! These are the SEO tactics that have achieved the long-coveted sainthood. The high priests of the super-secret society convene every fiscal year (Gregorian calendar, naturally...) to decide which chapters of SEO stay, are added, or are removed from the Canon of...
Every dollar matters for startups navigating tight budgets and fierce competition. Scalable growth strategies like Search Optimization (SEO) build lasting value, ensuring your startup thrives not just today, but over the years to come. For startups ready to invest in...
The way people search online is changing, which means you are at a disadvantage if you are not keeping an eye on important data sources. One of the easiest things you can do is ensure you have access to and are actively using Google Search Console. I’ve recently...
When you're on Google, have you noticed how some websites have extra details, like FAQs, star ratings, or recipe times in search results? That's not random, it’s the result of schema markup, also known as structured data, added to website content. In an...
I've observed a decline in organic search over the past decade. Search engines, notably Google, have introduced features like People Also Ask, lists, paragraphs, and video snippets that push naturally ranking website listing further down the page. Search engine...
